Wendy S. Purvey
Wendy S. Purvey is the Senior Vice President of Marketing for Sotheby's International Realty Affiliates LLC. responsible
for creating and implementing all marketing, advertising and public relations initiatives for the Sotheby's International
Realty® network. Her main goal is to develop systems that are true to the brand's personality and build identity and
recognition to consumers.
Purvey brings to this position more than 19 years in the real estate industry and has earned a reputation for delivering
marketing strategies that have helped drive new business growth. Throughout her career she has been involved in multiple
mergers and acquisitions and is experienced at bringing together multiple firms into new and existing brand identities.
Before coming to Sotheby's International Realty Affiliates LLC. in November 2004, Purvey served as vice president of
marketing for Coldwell Banker Residential Real Estate in Florida, a NRT LLC-owned business and the state's largest
residential real estate brokerage company. She was with the company for more than five years and was responsible for its
strategic marketing efforts, as well as the delivery of marketing materials, tools and resources for 8,000 sales associates
from 164 offices located throughout the state. Purvey also directed all areas of marketing, including advertising, public
relations and Internet and intranet communications.
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