One of the defining moments of Penney's established and successful real estate career came with the huge shift in market conditions in 2008. Typically, the Aspen/Snowmass real estate market withstands economic crisis, but this was different.
Penney's success is attributed to her dedication, strong relationships, market knowledge, deep concern for the motivations of buyers and sellers. She tackled the new challenges in her lively, innovative and authentic style. By taking advantage of internet communication, social media (see her blog: penneysposts.wordpress.com), and new marketing strategies, she closed short sales, land sales (including both sides of John Denver's "Windstar"), plus homes and condominiums in all price ranges throughout the Roaring Fork Valley.
Early in her career, Penney easily achieved her goal of doubling her number of sales each year. Today, she continues to be a top producer having sold nearly $600,000,000 since 1984.
With a grandmother born in Aspen and parents who owned a ranch in Carbondale, Penney's personal roots run deep. Her husband, Dennis, a successful entrepreneur (Carruth Properties) is on the cutting edge of southwest Denver real estate. Their blended family of five is their pride and joy.
Penney's community involvement ranges from President of Aspen Valley Ski/Snowboard Club to Mayoral candidate for the City of Aspen, from chairman of the Financial Advisory Board for Pitkin County to community Board Member of Wells Fargo to the Business Advisory at the U. of Wyoming. She served as two-term president of the Aspen Board of Realtors and was honored to be Realtor of the year in 1999.
Penney works closely with Laura Gee, who is a broker associate and colleague since 2005. Together, they make an unmatched team!
"Ever since 1976, real estate provides the opportunity for me to meet many wonderful people who live, work visit and play in our valley. These relationships are the foundation of my business and I am forever grateful."