I love Sales and Marketing. It is both a Science and an Art. Several decades in Silicon Valley have taught me how important it is understand the product, the purchase process, and the emotion of buyers and sellers. I also love Real Estate. The product is different, but the process and emotion are the same.My wife and I built our house from the ground up in the 70s. For two and a half years we cut lumber and pounded nails. I have an appreciation for architecture and construction.
I invested early in real estate and eventually sold several rentals to finance my children's college (Stanford and Boston University). I love Real Estate. If I were to live another life I would be an artist, I have that flare. Or maybe an inventor because, being an early Silicon Valley participant, I love technology. Although those dreams are past, I have been lucky enough to have combined those desires in my real estate business by incorporating the latest leading edge technology to the art of selling real estate.MESSAGE TO BUYERS:"You can walk into a home and feel its personality, sense its character. Whether contemporary or traditional, a home, like a work of art, is something to fall in love with. The trick, as a matchmaker, is matching the heart of the buyer with the soul of the home." ~Bill Hoolhorst MESSAGE TO SELLERS:I believe that every home has its own story and unique appeal. I also believe in using the latest technology when selling homes. As a realtor listing homes I have combined these beliefs by developing a wonderfully effective marketing strategy to give maximum expose to my client's property. I tell the story of each home, and I often sell through "mini-movies" which I personally shoot, direct and narrate. These movies are not only fun and unique, but they also work.
I carefully monitor the website traffic of all my movie premieres. I can tell you how many people have seen a movie, I can tell when they saw it, and I can tell what city they live in. This enables me to measure the effectiveness of ads and electronic postings. In whatever cycle we are going into, a Buyer's market or a Seller's market; sellers need an agent who brings massive marketing power when selling their homes.