Ms. Galler has been assisting buyers and sellers in the Washington, D.C. and Virginia real estate markets for more than 20 years. In addition to her skills in residential real estate marketing, her professional background in marketing, advertising and interior design makes her an invaluable resource for her clients and customers. After co-founding an area real estate firm in the 1980s, she took a hiatus from real estate to become a senior marketing executive at a Washington-based strategic marketing firm that specialized in residential and commercial real estate development.
Ms. Galler established an interior design and antiques company and opened two retail establishments in Virginia -- in Middleburg and in Leesburg. When counseling sellers about how to optimally present their properties' in today's market, Ms. Galler's des ign expertise has been very helpful in attracting buyers. Her suggestions on enhancing curb appeal, staging and cosmetic changes help differentiate a client's house from the competition. Her assistance to clients includes locating reliable contractors to get the necessary work implemented.
When working with buyers, she is able to help them visualize the potential of a property that others may have overlooked, many times resu lting in increased negotiating power. Her strategic marketing and negotiating skills and business acumen give her cl ients the best selling or buying advantage. She understands the power of advertising, merchandising and market research and provides her clientele with strategies and tactics that help them achieve their real estate and lifestyle goals.
Ms. Galler resides in a 19th-century townhouse in western Georgetown. She represents buyers and sellers throughout the Washington area, including D.C, No rthern Virginia and second home buyers looking for rural retreats.