This comprises the area from the end of the main road, Ricardo Soriano, to the entrance to Puerto Banús. Considered to be the luxury end of Marbella, its reputation began with the opening of the Marbella Club Hotel in the mid-1950s by Prince Alfonso de Hohenlohe. Famous families of the elite and European aristocracy had their summer homes built here, transforming Marbella into an exclusive summer resort. Many of these villas still exist. Today, this area has the most prestigious hotels, countless restaurants and shops along the main street and renowned beach clubs of the front line hotels, in addition to being the area where the Saudi Arabian Royal Family have their palace, a replica of the White House, and well-known discotheques such as Olivia Valere.