Mallorca and the 36 Copa del Rey MAPFRE

20615656_1578169408907704_9034333239807809026_o

Occupying the majestic waters in the Bay of Palma de Mallorca, the 36 Copa del Rey MAPFRE will come to an end this Saturday, August 5th. Organized by the Real Club Náutico de Palma (RCNP), the regatta started in 1982 and features race teams from 24 different nations, including one sponsored by Mallorca Sotheby’s International Realty.

36CR_170731_LGGuerra_1044 (2)

Members of the Mallorca Sotheby’s International Realty team at the Copa del Rey MAPFRE

This year’s event is the largest in the history of the Copa del Rey; along with the 24 different nations represented, 140 teams will compete.

imagereader.aspx-210.900.000 € EUR | Mallorca | Mallorca Sotheby’s International Realty

The expansion of the Copa del Rey MAPFRE has also had economic effects; it is expected that the 36th edition will have the highest economic effect on the island in the event’s history. According to the Chamber of commerce it will be bringing in anywhere from €15 to €20 million in restaurants, hotels and boat maintenance.

imagereader.aspx-31.950.000 € EUR | Mallorca | Mallorca Sotheby’s International Realty

Aside from the sporting program, the Copa del Rey brings the Balearic Islands to 120 different countries. More than simply a regatta, the event’s land-based social agenda invites guests, competitors, and even royalty, to gather for food-tastings, live music and a gala dinner.

Unknown

Felipe VI, King of Spain, greets the Mallorca Sotheby’s International Realty team at the Copa del Rey MAPFRE

The royal mention was no exaggeration; Felipe VI, the present King of Spain arrived at the event to greet guests and also check in on his sailing crew of Aifos, the vessel he previously competed in during previous regattas.

imagereader.aspx-41.750.000 € EUR | Mallorca | Mallorca Sotheby’s International Realty

Mallorca, is celebrated for its endless sun, cool breezes and mild winters that attract holiday homeowners who look for reasons to escape here throughout the year. With an international airport and ferry service from Barcelona and Valencia, commuting is painless and the market of luxury real homes for sale is extraordinary.

170801 Copa del Rey1418 bn copia

Mallorca Sotheby’s International Realty’s boat sails in the competition.

Mallorca_FacebookThis guest blog was provided by Amalia Losada, head of communications and creative marketing, at Mallorca Sotheby’s International Realty.

Sotheby’s International Realty Brand Enters Roatán

palmetto-bay-beach-1505474_1920

Sotheby’s International Realty Affiliates LLC today announced the brand’s expansion in the Caribbean with the opening of Roatán Sotheby’s International Realty on the island of Roatán off the coast of Honduras.

Roatán Sotheby’s International Realty, led by Owner Matt Camron and Operations Manager Micheline Dupont, will serve the luxury residential real estate market throughout Roatán and the neighboring Caribbean Bay Islands of Utila and Guanaja.

“Roatán is an attractive second home market offering residents tranquil Caribbean living and a preeminent level of privacy,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “We are proud to have the brand represented in this region by Roatán Sotheby’s International Realty.”

According to Camron, the Sotheby’s International Realty® brand provides unrivaled access to qualified buyers around the world. “Our mission at Roatán Sotheby’s International Realty is to create long-term relationships with our clients by offering the best real estate experience possible through our full-service approach,” he said. “The Caribbean Bay Islands are a hidden gem of pristine beaches, world class diving and lush forests. We are delighted to share our special part of the world with global clientele.”

The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD.  Roatán Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

The Sotheby’s International Realty Interactive Experience

laptop-2434393_1920

The landscape of how we interact with the world around us is in constant flux; every day, the connections we make with people, the tools we rely on, and even our homes find us utilizing more technology. Our digital touchpoints, the mobile devices, computers, and smart tech that surrounds us, helps us to navigate the world within our lifestyles. Whether it’s setting an important reminder, listening to music, or searching for your next home, it’s impossible to ignore the internet of things.

Sotheby’s International Realty on Apple TV

Families and individuals alike spend a large portion of time in front of their TVs; and with our screens getting smarter and more connected every day, we launched one of the first luxury real estate apps for Apple’s TvOS. Powered by the amazing visuals produced by the brand’s local affiliates the world over, the Sotheby’s International Realty Apple TV app has been created to take full advantage of the largest high-definition displays, allowing you to immerse yourself in the global reach of the Sotheby’s International Realty brand – a premium real estate experience unlike any other.

Discover more about the Sotheby’s International Realty Apple TV App

Matterport Virtual Home Tours

Virtual Reality is a concept that’s found itself leaping from the worlds of Science-Fiction and into our very real lives. As reported by Inman as a leader in this space, the addition of 3D and Virtual Realty (VR) tours to sothebysrealty.com was designed to create an immersive experience, allowing for personal tours of homes around the world. Experience homes online like never before; covered by The Wall Street Journal, John Passerini, global vice president of interactive marketing for Sotheby’s International Realty, details the convenience and experiential depth of using 3D to explore the entire home, or take advantage of the VR experience through a compatible mobile device such as iPhone or Android phones paired with a VR headset.

Both the Sotheby’s International Realty Apple TV app and the VR tours on sothebysrealty.com allow you to experience homes from the comfort of your own – taking you and those with you on a previously impossible journey through homes all over the world.

Sotheby’s International Realty on YouTube


Video is an important form of media, and we’ve embraced it. As we reported last week, the brand’s YouTube channel celebrated a milestone as it reached 30 million video views – making it the most subscribed to and viewed real estate channel on the platform.

SIR Mobile

sir-devices2

More than half of home searches start on mobile devices; this makes perfect sense. Our phones (and tablets) travel with us everywhere we go and bridge most of our connections. SIR Mobile is our user-friendly GPS-enabled real estate listings app that brings our global collection of luxury homes and expert Real Estate Agents to the palm of your hand. Available on both the Google Play App Store and Apple’s App Store, this powerful mobile tool allows you to search for a new home wherever you are.

Explore luxury homes around the world on sothebysrealty.com

Sotheby’s International Realty® Brand Reaches 30 Million Video Views on YouTube Channel



YouTube’s most touted statistic is that they are the 2nd most visited ‘search engine’ in the world… behind their parent company, Google. As much of a stretch as that line may be, it reveals a truth of how people interact with video online – they are just as likely to seek out a piece of written content relevant to their interest as they are a video explaining the same thing. Sure, you could read the instruction manual on how to install your new gadget, or you could watch a 5-minute video off of your phone.

Simply put, video has become the primary way in which people view content in any form, and YouTube is the largest video site, by far.

As such, we’re excited to report that the Sotheby’s International Realty YouTube channel has reached the milestone of over 30 Million video views and is the most viewed and subscribed-to real estate channel on all of YouTube.

YouTube Homepage Screengrab

How was this accomplished?

When we launched our YouTube channel in the fall of 2011, the Real Estate video landscape was markedly different. The vast majority of property video content could charitably be described as ‘still-image slideshows’, likely created through an automated system. This was not the intent when Ken Burns created his famed documentary effect.

We knew we had to elevate what consumers experienced when viewing Sotheby’s International Realty property videos. We decided to set the highest of standards for every video featured on our channel:

  • HD Resolution at Minimum
  • Professionally Shot & Edited footage (no handheld footage)
  • Limited Still-Image Photography
  • Fully Licensed Musical Accompaniment
  • No On-Screen Text

This has allowed us to set a consistency of content on our channel that is unmatched in the real estate industry. Our subscribers understand that they are going to see 2 of the most exquisite property videos every day that they view their YouTube channel, and they continue to come back in spades. It’s our subscriber base that’s our greatest asset – the most subscribers you have to your channel, the more YouTube will organically surface your videos in search results and alongside other related videos.

YouTube Watch page Video Grab

What is truly inimitable about our video strategy is that every single property video, which accounts for 99% of the videos we feature on our channel, is produced at the local level. These are Sotheby’s International Realty agents and brokers who understand how best to present their client’s homes, and how to engage consumers and prospective buyers with the best content possible.

It’s a worldwide production studio of 800+ offices and 19,000+ agents.

The Sotheby’s International Realty brand will continue to push the boundaries of video throughout the real estate industry – higher production value, 4K resolution, 360 video… Keep watching.

Logo Zoom

Sotheby’s International Realty® Brand Tops Individual Sales Volume Category in REAL Trends/The Wall Street Journal Report for Second Year in a Row

The-Thousand-Logo_revised

Sotheby’s International Realty Affiliates LLC today announced that the Sotheby’s International Realty® brand was the No. 1 real estate brand represented in two of the six categories that comprise the 2017REAL Trends/The Wall Street JournalThe Thousand” for the second year in a row. The annual report ranks America’s top 1,000 residential real estate agents and teams based on 2016 annual sales volume and transaction sides, and the top 50 agents and top 50 teams on average sales price—making it a ranking of the top 1,100 nationwide.

The Sotheby’s International Realty brand claimed 46 of the top 250 sales associates in the REAL Trends Individual Sales Volume category, more than any other real estate brand. The brand also had the highest combined individual sales volume from sales associates in the same category. In addition, the Sotheby’s International Realty brand had the most individuals represented in the Individual Average Sales Price category.

“Having a leading number of sales associates represented in two categories of the REAL Trends/The Wall Street Journalrankings is a testament to the strength of the Sotheby’s International Realty brand,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “In 2016, the average sales price accomplished by Sotheby’s International Realty was among the highest of any national real estate brand as evidenced by its achievement of $95 billion in global sales volume. This accomplishment is made possible by having top sales professionals affiliated with Sotheby’s International Realty and I am so proud of the companies and sales associates represented on this list and their contribution to the power of this brand.”

Click here to see the Sotheby’s International Realty brand affiliated sales associated represented on “The Thousand.”

The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide.  In 2016, the brand achieved a record global sales volume of $95 billion USD.  Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website.  In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.  Each office is independently owned and operated.

The complete Thousand Top Real Estate Professionals list can be found on REAL Trends’ website, www.realtrends.com.

Sotheby’s International Realty Brand Expands Presence in Upstate New York

BLUE

Sotheby’s International Realty Affiliates LLC today announced that Timm Associates, Inc. in Old Forge and Blue Mountain Lake, New York is the newest member of its network and will now do business as Timm Associates Sotheby’s International Realty.

The firm was founded in 1989 and is owned and operated by Dawn Timm.  Timm Associates Sotheby’s International Realty will serve the luxury residential real estate market in the Central and Western Adirondacks region of New York.

“The Adirondack Mountains are a year-round retreat and an attractive market for those seeking a home that caters to an active lifestyle,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC.  “We are proud to welcome Timm Associates Sotheby’s International Realty to our global network.”

“The communities we serve offer an abundance of recreational activities and we enjoy sharing our love of the Adirondacks with our clients,” said Timm.  “We like to say we are selling a fun-filled lifestyle, but we also believe every client deserves the same exceptional service throughout the buying and selling process, no matter the size of the transaction.  Affiliating with the Sotheby’s International Realty® brand allows us the opportunity to provide our clients with an extraordinary global marketing platform.  We are thrilled to be Timm Associates Sotheby’s International Realty.”

Timm Associates Sotheby’s International Realty has offices in Old Forge and in Blue Mountain Lake.  With this addition, the Sotheby’s International Realty network has 62 branded offices throughout the state of New York.

The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide.  In 2016, the brand achieved a record global sales volume of $95 billion USD.  Timm Associates Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website.  In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.  Each office is independently owned and operated.

Sotheby’s International Realty Brand Expands Presence in Greece

imagereader

€1.950.000 EUR | Rhodes, Southern Aegean, Greece | Rhodes Sotheby’s International Realty

Sotheby’s International Realty Affiliates LLC today announced it has signed a long-term franchise agreement with Greece One Realty Limited to further expand the Sotheby’s International Realty® brand presence in Greece and with Rodon Realty P.C. for the opening of Rhodes Sotheby’s International Realty in Rhodes.

Greece Sotheby’s International Realty is led by seasoned real estate professionals Savvas Savvaidis, president and chief executive officer, and Natalie Leontaraki, chief operations officer. Savvaidis also serves as the chief executive officer of Rhodes Sotheby’s International Realty. With a flagship office in the historic capital city of Athens, Greece Sotheby’s International Realty will continue to serve the luxury residential real estate market throughout the country and in key areas including Mykonos, Crete and Corfu, while Rhodes Sotheby’s International Realty will focus on the unique market in Rhodes, the largest of the Dodecanese islands of Greece.

“Greece and its islands are emerging as an attractive luxury real estate market in the Mediterranean,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC. “Rhodes is one of the most popular tourist destinations in Greece known for its rich history, beaches and 300 days of sunshine, and we are proud to have Savvas Savvaidis at the helm of this expansion within the country.”

“The luxury real estate sector in Greece has a promising future,” says Savvaidis. “Greece’s luxury tourism market is expanding rapidly while state-of-the-art golf resorts and branded mixed-use developments are creating a strong luxury footprint in the Mediterranean. Being a part of the Sotheby’s International Realty brand allows us access to unparalleled marketing platforms for these high-end developments, an excellent recipe for a successful business operation.”

The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Greece Sotheby’s International Realty and Rhodes Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

Property Lifestyles | Global Affluence: The Emerging Luxury Consumer

This week, we continue exploring the findings unveiled in the “Global Affluence: The Emerging Luxury Consumer” report.  When it comes to purchasing a home, emerging luxury consumers are particularly interested in pursuing certain property lifestyles including waterfront, metropolitan and historic.  Discover trending locations for these popular property lifestyles, based on data compiled from sothebysrealty.com.

Waterfront

The waterfront location with the highest year-over-year increase in search is New Hampshire.

New Hampshire

$2,649,000 USD | Moultonborough, New Hampshire | Four Seasons Sotheby’s International Realty

Waterfront properties available in New Hampshire include this custom-built estate on Lake Winnipesaukee.  The home includes 7,500 square-feet of living space, a 1,000-square-foot carriage house ideal for guests, 200 feet of shoreline and a deep-water U-shaped docking system.

Europe has also seen an increase in searches for the waterfront lifestyle, with three trending locations being the United Kingdom, Italy, and Germany.

Waterfront lifestyle destinations that have maintained a trending position year-over-year include Turks & Caicos, Australia, and Malibu, California.

Metropolitan

The metropolitan location with the highest year-over-year increase in search is Denver, Colorado.

Denver

$2,299,000 USD | Denver, Colorado | LIV Sotheby’s International Realty

Metropolitan properties available in Denver include this townhouse in the exclusive Riverfront Brownstones development.  Located in Downtown Denver, the residence spans over 4,000 square-feet and features floor-to-ceiling windows, master suite with a private balcony, plenty of outdoor living space and an attached three-car garage.

Additional trending metropolitan locations around the world include Boston, Massachusetts; Tokyo, Japan; Portland, Oregon; and Vancouver, British Columbia, Canada.

New York City is consistently one of the most popular metropolitan searches with trending neighborhoods including SoHo and the Upper East Side.

Historic

 The location for historic homes with the highest year-over-year increase in search is the Hudson Valley region of New York State.

Hudson Valley

$1,775,000 USD | Grandview, New York | Ellis Sotheby’s International Realty

Historic homes available in the Hudson Valley region of New York include this 19th-century cobblestone, craftsman-style estate.  Known as “Willow Knoll,” the home was built in 1891 by Joseph Ellicott, the inventor of the air brake and first commodore of the Tappan Zee Yacht Club.

Additional trending historic home locations around the world include New Orleans, Louisiana; Venice, Italy; India; Atlanta, Georgia; and Portugal.

For more information on the confidence of emerging luxury consumers, download the complete “Global Affluence: The Emerging Luxury Consumer” report by clicking here.

Sotheby’s International Realty Brand Expands Presence in New Jersey

Tim Kerr Sotheby’s International Realty to Serve Luxury Residential Real Estate Market  in Avalon and Stone Harbor, New Jersey

Aerial Photo 3

Sotheby’s International Realty Affiliates LLC today announced that Tim Kerr’s Powerplay Realty in Avalon, New Jersey, is the newest member of its network and will now do business as Tim Kerr Sotheby’s International Realty.

Founded in 1992, the boutique firm is led by Owner Tim Kerr and Broker Ryan Vince. Tim Kerr Sotheby’s International Realty will serve the luxury residential real estate market in Avalon and Stone Harbor, New Jersey, along the shore community of Seven Mile Island.

“Tim Kerr and his team are homegrown professionals who are deeply knowledgeable about the local real estate market and have a proven track record of success,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC.  “Seven Mile Island is a charming beach community with an attractive luxury residential real estate market.  It is a dynamic area known for its family-friendly atmosphere, beach and water sports, restaurants, and exclusive shopping.  We are proud to welcome Tim Kerr Sotheby’s International Realty to our global network,”

“This community is not just where we do business, it is our home,” said Kerr.  “We are dedicated to providing personal service and building relationships to assure client satisfaction. The Sotheby’s International Realty® brand is the perfect complement to the unique and prestigious market of Seven Mile Island. Moreover, affiliating with the brand lends us a credibility and provides us with the tools and global connections to further grow our company.  We are thrilled to be representing the Sotheby’s International Realty brand in our local market.”

Tim Kerr Sotheby’s International Realty is located at 2821 Dune Drive in Avalon.  With this addition, the Sotheby’s International Realty network now has 41 branded offices throughout the state, giving the brand a significant presence in luxury residential real estate markets along the Jersey shoreline, from Rumson to Cape May, as well as major feeder markets to the shore.

The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide.  In 2016, the brand achieved a record global sales volume of $95 billion USD.  Tim Kerr Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website.  In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.  Each office is independently owned and operated.

Luxury Lifestyle | Global Affluence: The Emerging Luxury Consumer

This week, we continue our focus on “Global Affluence: The Emerging Luxury Consumer,” a report examining the confidence, spending habits and purchasing interests of those with $250,000 USD to $1 million USD in investable assets, known as emerging luxury consumers.  Today, discover the extraordinary lifestyles that these individuals lead.

The current spending patterns of emerging luxury consumers illuminate their high level of overall confidence.  This demographic not only dines out often and travels for leisure frequently, but in the next year, they plan to increase the amount of times they do each.

Last week, we learned that emerging luxury consumers are ready to purchase a home within the next three years.  In considering a home purchase, these individuals are inclined to choose a luxury home that will fit their lifestyle interests, with popular property lifestyles ranging from waterfront to wine and vineyard.

For more information on the confidence of emerging luxury consumers, download the complete “Global Affluence: The Emerging Luxury Consumer” report by clicking here.