Paris 7 - St Francois Xavier
Paris, Parigi 75007 Francia 

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A proposito di Paris 7 - St Francois Xavier

The former apartment of society icon Hélène Rochas (Paris, France) This enchanting apartment in a 19th century town manor is the former home of legendary society and fashion icon Hélène Rochas. Hélène Rochas was the wife and muse of legendary French couturier Marcel Rochas who founded his eponymous fashion house in 1925 and opened his first store in the 1930s on Avenue Matignon. From the beginning, the house attracted the “Who’s of Who” of the French film industry and Hollywood, counting such screen idols as Marlene Dietrich and Carole Lombard as clients. In addition to the Haute Couture side, Rochard became quickly known as a purveyor of fine perfumes for which the company is still renowned today. His wife Hélène took over the reigns of the company after his death in 1955 and became the first woman in France to lead a major industrial enterprise. Hailing from a distinguished family, Rochas met her husband during the war in occupied Paris while still being a minor. A model and an opera dancer, she was reputed to be one of Paris’ most beautiful women when she married Marcel Rochas at the tender age of 17 and subsequently became his life-long muse and major influence. After taking over the company upon her husband’s death, Hélène Rochas successfully managed and grew the company that is best known for its legendary perfumes such as “Eau de Rochas” and “Rochas Femme”. Hélène Rochas was a major figure of the European and international artistic scene, counting such luminaries as fashion designer Yves Saint Laurent, writer Françoise Sagan, or Andy Warhol (who made a portrait of her in 1976) among her many friends and intimates. It was in this enchanting apartment where Rochas met many members of her close circle such as legendary designers Hubert de Givenchy or Oscar de la Renta. The apartment is situated on the ground floor of an 1862 manor, offering 400 sq.m. (approx. 500 sq.ft.) of living space, including an entrance hall, 3 airy reception rooms with 4 metre (13 ft.) – ceilings, 2 bedrooms and an additional master suite with a lovely boudoir. Further features include a downstairs’ country kitchen, a scullery and a laundry room. A separate maid’s apartment is an available option. The park-like garden is planted exclusively with white flowers, Hélène Rochas’ favourite colour. This exceptional apartment exudes an incredible charm and offers not only a fascinating provenance, but also the very best Parisian living has to offer.

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Telefono: ­+33(0)1 70 36 44 00­
114 Rue du Bac
Paris, Paris 75007

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