As Chief Operating Officer and Principle Broker of Alliance Sotheby's International Realty, Brad is responsible for overseeing all new business, brand/agent development and recruiting for the East Tennessee franchise. Brad's experience and expertise are in Branding, Luxury Marketing, Pricing Consultation and Accelerated Sales Campaigns of High-End Residential and Commercial Real Estate assets. Prior to taking on his current role, Brad served as the Director of Business Development and Client Services for Concierge Auctions and was a member of their nationwide business development team focused on property identification, research and assessment. He is one of the South East's most respected luxury marketing consultants and valuation specialists. He is a skilled sales strategist and has a deep understanding of branding and marketing techniques that attract luxury buyers and drive results. Brad is adept at leveraging his analytical talents to develop and execute tactical marketing plans that drive competitive performance, increase customers, and build unparalleled asset awareness. Brad is well-versed in opportunity identification, market penetration logistics, and competitive market analysis.
Brad is originally from Winston-Salem, NC. He graduated with honors from the Virginia Military Institute in 2007 where he was awarded the Bachelor of Arts in International Studies. During his tenure at VMI, Brad did his understudy in Political Theory at Oxford University in the UK. Brad was a member of VMI's Division 1 Lacrosse Team from 2004-2007 and received three Presidential Academic Awards from the Big South Conference. Brad's experience in Commercial Real Estate brokerage includes M&A's, site location and analysis for both developed and undeveloped land (Residential, Commercial, & Industrial), rezoning, Hospitality, Multi-Family, Sale/Leaseback, Exchange, Investment Analysis, & Industrial/Office sales.
Brad currently serves on the Board of Advisors for the Boys and Girls Clubs of the TN Valley, Membership Committee Chairman for Club Blue, coach for KYS Youth Lacrosse League, and a member of the Knoxville Chamber of Commerce.