Lew Geffen has been in the real estate Industry since 1972. It was his determination and success at the flagship operation in greater Johannesburg, established in 1982, which served as the springboard for the rollout of the national brand, which today boasts 65 offices throughout South Africa. The Lew Geffen brand is not only a market leader, but Lew is considered a legend in the real estate industry. He is also a non-executive director and shareholder of ooba, a leading mortgage bond origination company operating nationally throughout South Africa. Lew believes in a hands-on approach, managing his flagship operation under the banner of Lew Geffen Sotheby’s International Realty. Lew began his real estate career at Aida Real Estate after owning a successful construction business between 1974 and 1978. He was instrumental in turning the company into a national powerhouse by employing the franchising system. Aida Real Estate was the first real estate franchisor in South Africa and the first and only real estate company to attain a public listing on the stock market.