Mike Franklin is an Internet marketing specialist for waterfront, historical and unique upstate New York properties. He has more than twenty years of experience as an IT professional in support of the real estate industry. Mr. Franklin utilizes his computer and Internet skills to present and promote unique properties in detail through the Internet to down-state, out of state and international buyers. Mike utilizes Sotheby's International Realty national and international venues to pool traffic to his detailed property presentations and supplements those venues with custom marketing initiatives tailored specifically to the property. He believes unique properties require their own identity and that they should not be merely listed in a database obscured by thousands of other traditional listings. He believes each property requires its own domain based presentation and strives to put forth a marketing effort that is consistent with the elaborate nature of his properties. Mike strongly feels that unique properties should be marketed not simply listed and a proper marketing requires proper presentation promoted by proper and extensive venues such as those provided by Sotheby's International Realty and its affiliates. Mike utilizes Sotheby's national and International venues to pool traffic to his detailed property presentations and supplements those venues with custom marketing tailored specifically to the property.

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