High-end luxury and performance cars tend to come fully loaded with premium infotainment, safety technology, and upgraded seating. But there’s always more to be had. The world’s most exclusive auto makers do their best to cater to buyers who want exotic accessories. Here are five of the more outrageous offerings, with price no object.
Rolls-Royce’S Mobile Cellar
For a price that starts at $61,085 before bespoke touches, the purchaser of a new Rolls-Royce can upgrade with the Cellarette, a combination cigar humidor, ashtray, S.T. Dupont lighter, glassware storage closet, and whiskey chest. No manual labor is required to access the contents: It’s motorized. “At the push of a button, the humidor tray rotates, opening to present cigars,” the company says. “Glasses with Rolls-Royce branding are offered in a similar outward rotation.” There’s a tabletop, side hammocks with ashtray spurs, a bottle holder, and porcelain snack bowls for the nonsmokers. Available personalization includes engraved plates, special wood finishes, and leather colors. “The Rolls-Royce Bespoke Cellarette is the perfect example of our designers matching their skills with the lifestyles of our increasingly younger owner,” says Martin Fritsches, president of Rolls-Royce Motor Cars Americas.
Lamborghini Tracks Your Play
Owners of these exclusive Italian cars often take them to the track, aiming for a personal best lap time. Track and Play for the Huracán EVO and STO is a telemetry tracker and video recorder that works with a phone app. The user chooses the track (56 from all around the world are preloaded), and then has lap times, acceleration, speed, G-force, RPM, and steering angle tracked as the driver proceeds. A special “ghost” feature allows comparison with the results from pro drivers on the same course. All the action (the view forward from the driver’s perspective) gets recorded in HD video, and a data-synching function allows the results to be shared on social media platforms. The price is $5,300. Of course, this is just the beginning—Lamborghini will build a car to suit via its Ad Personam Studio. The approach seems to be working: In 2021, the company had its best year ever, with 8,405 cars delivered worldwide.