I love New Jersey and especially the Greater Princeton area. There is no better place in the world to raise your family and enjoy the beautiful, historic and culturally rich communities than in this region. Whether you prefer in-town condominiums to multi-million dollar country estates, historic homes or unique contemporaries, I can guide you with excellent service, knowledge and outstanding professionalism. I am a lifelong New Jersey resident, grew up in Somerset, attended Rutgers College, started my first business in New Brunswick, bought my first home in Skillman, formed Princeton Communications Group on Nassau Street in Princeton, raised three children in Hopewell and currently live in Lambertville. My enduring friendship and respect for the Callaway and Henderson families and my strong belief in the integrated marketing platform and global reach of Sotheby’s International Realty makes me proud to be back in Princeton to pursue a passion of mine which is real estate. Utilize my decades of real estate marketing experience, strategic advice, personal attention, passion, business acumen and a lifetime of area knowledge and relationships to work for you to market your home or buy your new home. I am licensed in both NJ and PA.
Larry is a strategic marketing and communications entrepreneur with 35+ years owning and running NYC and NJ based integrated advertising, digital and public affairs companies. He remains active as the Founder and Principal of Atmosphere Marketing Group, LLC, a NYC and Miami based advertising agency, continues to serve as CEO and Principal of V&L Ventures, LLC, a real estate investment and business acquisition company as well as a Principal in Executive Advisors, LLC, a business and marketing consulting company.
Larry pursued his education and extensive career in advertising in NJ and NYC. He graduated Rutgers College with degrees in business, accounting and art history. After graduation, he worked as an accountant for Deloitte, Haskins & Sells, and then as an advertising executive with Tracy Locke/ BBDO, before founding his own advertising agency, Krampf Communications in 1981.
In 1990, Larry formed Princeton Communications Group, Inc. (PCG) to better service a growing client list. PCG established a reputation for creative excellence and client service, and amassed over 200 peer-reviewed awards representing every category recognized by the industry. In 2003, Larry acquired Marke Communications, an integrated NYC based advertising agency and Nancy H. Becker Associates, the first woman owned, NJ based, public affairs firm.
Serving the community has played a major part in Larry’s career. He serves on the Board of the NJ State Chamber of Commerce, Cancer Care, Inc., Middlesex County Regional Chamber of Commerce (MCRCC), Hopewell Valley Children’s Theatre,Past Chairman of the Board of the Princeton Regional Chamber of Commerce and the MCRCC, Trustee for the Garden State Arts Center Foundation, Greater Philadelphia Chamber, NJN Foundation, Luxury Council, NJ Tech Council, BioNJ, Founding Member of Jasna Polana TPC, Member of the Nassau Club and the Thomas Edison College Foundation. He has chaired many community events over the years for the American Heart Association, Cancer Care, Foundation Fighting Blindness and was an advisor to the Health Care Quality Institute.
In 2001 The Princeton Chamber named Larry Entrepreneur of the Year. Larry received the 1998 Community Leader of Distinction and the 2005 Business Person of the Year from the MCRCC, the 2005 Volunteer of the Year from the YMCA, the 2006 Spirit of America Award from the Boy Scouts of America and the 2009 Cancer Care Award for his 25 years of dedicated service.