Bespoke Beauty

Bespoke Beauty

Direct-To-Consumer Companies Offer Products For Every Face

Everyone’s complexion is unique, be it dry, sensitive, normal, combination, or oily and prone to breakouts. Therefore, skin care shouldn’t have a one-size-fits-all approach, but should instead be geared to each individual. Nowadays, people can complete an online skin evaluation, receive recommendations tailored to their skin type, and get a customized regimen delivered to their door. These five bespoke beauty brands offer personalized products for every face.


Environment, lifestyle, and other factors play a considerable role in your skin’s well-being, and Proven considers each when curating a custom routine. Made in the U.S. by Stanford University scientists, the line curates three multifunctional products—a cleanser, day moisturizer with SPF, and night cream—based on a 47-question “Skin Genome Quiz,” which takes about five to 10 minutes to complete. Because skin needs evolve depending on the seasons, stress, and life events, Proven recommends retaking the test every five to seven weeks. Expect a combination of natural and nontoxic ingredients in the brand’s offerings. For a one-time order of a 45- to 60-day supply, the price is $145. For subscribers, the set costs $119, with the option of repeat shipments every four, six, or eight weeks.


If you’re unsure what type of skin you have, Atolla offers an online skin assessment to aid the company’s chemists in creating a custom serum just for you. Their bespoke recipes consider allergies, medications, and more, and you’ll be provided with tips on integrating the formula into your current skin-care routine. As a customer, you’ll be able to try out the company’s at-home testing tools and consult with in-house aestheticians to measure your skin’s progress, adjusting ingredients as needed. Atolla’s serums don’t contain phthalates, parabens, sulfates, or added fragrances, and they’re vegan and cruelty-free. The retail price for a bottle is $45 per month.


Acne is a condition that people of all ages struggle with, and dermatologist Dr. David Lortscher’s “skin care made simple” line claims to benefit 88% of users. Curology matches you with one of its licensed medical providers who customize prescriptions and can guide you and your skin in the right direction. The process is simple: upload a no makeup selfie and fill out the online skin evaluation, and you’ll receive your free 30-day trial along with a treatment plan in a matter of days (there is a $4.95 shipping fee). Repeat shipments are automatic and go out every 30 or 60 days depending on the subscription. Results may take up to 12 weeks, but you may see clearer skin in as little as six weeks. The cost ranges from $24.90 to $59.50.

The Peel Connection

Nidah Barber-Raymond is an aesthetician, peel expert, and founder of The Peel Connection, a clinic in Beverly Hills. While those who live in Southern California can schedule an in-person appointment, customers around the country can complete a questionnaire, and she’ll ship the clinic’s specialized formulas. Her professional home chemical peels consist of two steps and video instruction, and should leave skin noticeably smoother and more radiant, ultimately brightening the complexion. According to Barber-Raymond, the peels allow the face to absorb products more readily and stimulate a collagen response, making skin tighter and fine lines less noticeable, too. Barber-Raymond recommends three peels four weeks apart for best results. A single peel costs $99 and a set of three, $241.

The Peel Collection at-home peel elixirs
The Peel Collection at-home peel elixirs.


While this company sells its namesake line, you’ll also find several other skin-care brands on its roster, all of which focus on the brand’s mantra: clean beauty. NakedPoppy’s chemists screen every product’s ingredients, so all items are cruelty-free, low in environmental impact, ethically made, and contain no harmful chemicals. To order, take the company’s three-minute assessment, and your “Perfect Picks” will be assigned to your personalized boutique. These could be a combination of NakedPoppy products and those from well-known clean beauty labels such as Indie Lee, Odacité, Kypris, and Maya Chia. Beyond skin care, recommendations for face concealer, mascara, lip color, and other cosmetics are on the site, too. Pricing varies from $16 to $230.

NakedPoppy products are all about clean beauty
NakedPoppy products are all about clean beauty
NakedPoppy products are all about clean beauty
NakedPoppy products are all about clean beauty

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