When it comes to branded residential developments, the name can make all the difference. “Luxury brands resonate with people,” says Deirdre O’Connell, chief executive officer for Daniel Gale Sotheby’s International Realty in Cold Spring Harbor, N.Y. “There’s a certain confidence customers enjoy when buying a luxury-branded product because the company’s reputation is based on it.”
In Sunny Isles Beach, Fla., for instance, there is the Porsche Design Tower. It features a parking system in which a robotic arm places one’s vehicle in a private glass elevator that whisks both car and resident right to their door.
Other examples include St. Regis Residences in Bermuda and Boston as well as a Four Season Private Residences in Montreal.
Experts agree people are willing to pay extra for the highest level of service.
Iyna Bort Caruso is a journalist based in New York.
St. Regis Residences
Located in the heart of Boston’s thriving Seaport District, the St. Regis Residences, Boston, is a spectacular gem. Its dramatic harbor, city views, and architectural details are mesmerizing; inspired by the sea, the building’s shape evokes sails, the curve of a ship’s bow, and the movement of water. Signature amenities and time-honored traditions complement all lifestyles, while anticipatory butler services cater to every need. An entire amenity floor features an infinity-edge pool, Jacuzzi, steam room, lounge, and more.