Great Jones, the name of a popular New York-based cookware company, is a nod and a wink to two Big Apple staples: NoHo’s Great Jones Street and the award-winning cookbook editor Judith Jones (1924-2017), who also was known for rescuing The Diary of Anne Frank from the rejection pile.
There is a definite playfulness to the brand, a direct-to-consumer operation launched in 2017 by two 20-something childhood friends, Sierra Tishgart and Maddy Moelis. (The two met as kids at a summer camp, “where we bonded over a love of Chipwich ice-cream sandwiches and pizza pockets,” they write on their website.)
Their products, which come packaged in bright, retro wrapping, have playful names. The Dutch oven is the Dutchess; the big stockpot the Big Deal; the skillet Small Fry; and the saucepan Saucy. Great Jones’ slick-yet-lively products suggest cooking should be first and foremost a fun affair.
The brand itself is a product of youthful optimism. Tishgart, a James Beard Award-winning editor at New York magazine’s food vertical, Grub Street, was dismayed by the extravagant prices of quality cookware. With childhood friend and University of Pennsylvania’s Wharton School graduate Moelis, Great Jones was launched to provide dependable, ethically produced goods with affordable prices. “Style has to meet substance,” Tishgart tells Reside®.