The glamour, the glitz, the luxury—Hollywood Regency is the kind of decor that delivers the drama. And no wonder. It originated in Hollywood film sets of the late 1920s to the 1950s, a time when stars like Joan Crawford and designers like Dorothy Draper were in their heydays. “It was developed as a way to depict maximalist opulence that would translate well on screen,” says Cheryl Eisen, founder and president of luxury real estate design and marketing firm Interior Marketing Group in New York.
The lavish design style became a favorite among set decorators “because of its over-the-top lines, use of dramatic patterns, and high-contrast color, all of which translated to sumptuous sets in black-and-white films of the era,” says Kimberly Colletti of KC Design in Los Angeles. Not only was Hollywood Regency decor designed to pop on film, but it was also a form of escapism. “The style was a reaction to the austerity of the Depression and a desire to make life more glamorous,” says Martin Brudnizki of Martin Brudnizki Design Studio in London and New York. “It was a time when everyone was looking for fantasy, and the movies provided them with this escape.”