Cindy Crawford likes to call her home a “no-coaster” household. While she keeps her Malibu, Calif., home impeccably decorated to reflect the style she’s developed during her more than 30-year-long modeling career, she wants her house to feel comfortable and lived in, her brand manager, Stacey Diamant, says.
“While it can be beautiful, it’s still functional,” Diamant says. So beautiful, in fact, that Crawford, 54, and her home were on the cover of Elle Decor about 15 years ago and have since been featured several times by the publication.
Jeffrey Seaman, the founder of Florida-based furniture retailer Rooms To Go, was looking to partner with a celebrity on a new furnishings brand when he noticed Crawford’s Elle Decor feature. “She’s got amazing style, and that doesn’t just stop at clothes,” Diamant says.
Originally, Diamant says, Crawford questioned why she was the right person for the collaboration, having never before considered designing her own home line. But then, given her long history with fashion and her interest in interior decorating, she thought, “Why not me?”
“I did always have a passion for decorating, first my bedroom when I was 16 and my older sister moved out,” Crawford says, “then later my first apartments and finally my first home and later my home for our family.”
Seaman and Crawford were introduced by a mutual friend, and she agreed to partner with Rooms To Go, creating Cindy Crawford Home.