“We come from a deep love for our heritage and culture,” says Simran Lal, co-founder of Nicobar, the buzzed-about, Delhi-based lifestyle label. “Be it our textiles, our crafts, our aesthetic, or our beautiful philosophy of deep integration and connectedness with nature,” she explains, describing the company she established in 2016 with her husband, Raul Rai.
Nicobar (named for an island arc between India and Thailand) was derived from “journeys across the Indian Ocean,” as the couple was born and raised in India but spent time traveling through Asia, Europe, and the U.S. Their vision led the pair to build a collection celebrating the ancestry and beauty of their home country. “We wanted to create a contemporary brand that was a reflection of the modern Indian way of living, dressing, and looking at the world,” Rai says. Thus, Nicobar caters to style-conscious Indians at home and abroad.