Luxury Outlook 2022
An ambitious exploration into high-end residential markets across the globe.
Sotheby’s International Realty hosted their Global Networking Event in Vancouver, Canada, May 13-15, welcoming nearly 2,000 members of the Sotheby’s International Realty® brand from 35 countries.
The Next Level event introduced Only, a new brand marketing campaign that highlights the spirit and crystallization of the exceptional core values of the Sotheby’s International Realty brand, providing custom marketing materials for all affiliates.
Sotheby’s International Realty President and CEO Philip White kickstarted the event’s mainstage presentations, setting the tone for the Next Level theme by taking those in attendance on a journey into the the brand’s future.
Julie Leonhardt LaTorre, the brand’s COO, continued the thread when she hosted a panel with John Peyton, CEO of the Realogy Franchise Group, and Noah Wunsch, Sotheby’s SVP and Global Head of E-Commerce.
Gwyneth Paltrow, Academy Award winning actress and CEO and Founder of Goop, a modern lifestyle brand, joined brand CMO Kevin Thompson on stage as the keynote speaker, sharing her thoughts on the importance of creating a timeless brand and connecting with today’s consumer in an intimate fireside chat.
The nighttime events were truly Next Level, featuring acrobatics, bountiful food, the lighting of the 2010 Olympic torch, and quite literally turning the conference center into a Canadian rainforest.
Realogy CEO, Ryan Schneider excited the audience unveiling new and upcoming technology innovations and guests also enjoyed hearing empowering stories from their peers about bringing their business to the Next Level.
The event highlighted personalization as the new luxury, allowing guests to hand pick their own gift from “The Living Room,” a curated store featuring goods from more than ten Canadian purveyors. In the brand’s new Events app, the digital hub for all things GNE, attendees posted more than 1,000 times and liked content nearly 7,500 times during the event. Relive some of the live moments on the brand Instagram profile’s #SIRGNE highlight!
Attendees heard from the brand’s charitable partner, New Story, who introduced an exclusive program for Sotheby’s International Realty called, Agents of Change. During the course of the event, agents and affiliates stopped by the New Story booth to make their pledge to become an agent of change.