Luxury Outlook 2022
An ambitious exploration into high-end residential markets across the globe.
Last month the first ever permitted 3D printed home in America was unveiled at South by Southwest (SXSW) in Austin, Texas. The project was the inception of the Sotheby’s International Realty® brand’s charitable partner New Story and their construction technology partner, ICON.
The 3D printer is expected to accomplish the following goals:
A defining factor of this new technology is that it will be used first in the developing world, in El Salvador, for people who are currently living without shelter, a basic human need. The printer can fit on a truck so it’s easily transportable, it’s durable and it uses a mortar that can be found anywhere.
“We made the decision to partner with New Story in 2017 because we agree that the home is the epicenter of your life. New Story’s desire for continued innovation to drive change is remarkable,” says Lindsey Scharf, Director PR & Communications Sotheby’s International Realty Affiliates LLC. “The launch of the 3D printer will make a huge impact in their mission to provide homes for families in the developing world and we are proud to be aligned with them in this venture.”
“We are incredibly proud to help advance New Story’s mission to transform people’s lives by providing the foundation of life, a home,” says John Passerini, Global VP Interactive Marketing, Sotheby’s International Realty Affiliates LLC. “Their innovative approach to not only building homes but entire communities has already made an incredible difference for so many people and with their introduction of a 3D printer, they will be able to streamline the process like nobody has ever done before.”