Often, the best predictor of the future is the past. But for artist and furniture designer Ranbir Sidhu, founder and principal designer of Futurezona, creation is rooted not in what’s already possible, but in what is impossible.
Sidhu founded Futurezona in 2015, and to describe it solely as a furniture company would be a cheat. “Futurezona is primarily an incubator for high concepts and a platform for the art of impossibilities,” the Toronto-based designer says. “It is a generator that borrows from the future, then produces with originality and uniqueness for the present. It is also an umbrella under which many far-fetched projects are born and realized.”
While the concept of Futurezona may not be easy to parlay in simple terms, Sidhu’s work has been described as futuristic functional art. “Aesthetically, I am always looking to push the boundaries of what is possible with my design, so I would use ‘sculpture’ before I would say ‘furniture’ if I were describing what I develop,” he says.
To that end, Sidhu and his team have been designing and creating functional one-of-a-kind large-scale art pieces and sculptures for interiors and exteriors. Because each piece is a bespoke creation based on the imaginings of the person for whom it’s designed and brought to life, the process of creation relies on collaboration. It’s this ability to take the dream world and turn it into reality that’s gotten Sidhu noticed by the likes of music stars Jay-Z and Drake.