Anton Piëch wants to modernize the classic sports car.
Piëch, 41, has teamed up with friend Rea Stark Rajcic, 36, to create Piëch Automotive, an electric sports car company he describes as an “an asset-light, next-generation automotive original equipment manufacturer.”
As the great-grandson of renowned car maker Ferdinand Porsche and son of Ferdinand Piëch—the late industry veteran and once-Volkswagen Group executive—it may not be surprising that Piëch is working to leave his own mark on the automotive industry. Although, he says, no one, including himself, expected him to follow in the family footsteps.
“To be honest, my family heritage has had very little to do with the inception of our idea,” Piëch says. “Of course it helps with the brand and the story, but we were really two entrepreneurs looking for a challenge in a changing industry.”