For Lauren Bush Lauren, it’s all in the bag. Or the coffee cup. Or a party of six squeezed into a college dorm room.
These are all ways FEED, the company Lauren launched in 2007, raises funds to fight hunger. Today, the mission remains the same: Create good products that are also a conduit for getting consumers to engage in the issue of hunger, especially childhood hunger.
“We turned 10 last year and reached a big milestone of giving: 100 million meals,” says Lauren, 34. Those meals have been served in 63 countries, including the U.S., where FEED recently started working to provide breakfasts for students who already qualify for free lunches.
The company sells fun and functional totes, stylish leather saddle bags, and jewelry and other accessories. A FEED cafe opened in Brooklyn in 2017, and the company helps coordinate suppers where friends can meet over a meal and raise money to feed others at the same time.
Hunger is a daily reality for more than 800 million people around the world, according to FEED statistics.