Osman Yousefzada has reason to celebrate. Last year the British-born designer sold a majority stake in his namesake brand to private equity firm Luxcite, which helps fund niche luxury companies. And this summer, the brand will open its first shop—a five-story “gallery cum bookshop cum retail space—and an event space, too,” says Yousefzada—in London. No wonder he turned his fall-collection runway show earlier this year into a house party, where models, dancers, and the press mingled, toasted, and boogied midafternoon.
Founded in 2008, the on-the-rise Osman label boasts a cult following that includes Anne Hathaway, Gwyneth Paltrow, Emma Watson, Lady Gaga, and Beyoncé, who wore a sculptural black-and-white Osman jumpsuit to the 2013 Grammy Awards.
We spoke with the designer recently about his past, future, and why he’s “never froufrou.”