{"id":211,"date":"2016-10-11T19:57:24","date_gmt":"2016-10-11T23:57:24","guid":{"rendered":"https:\/\/sierrasothebysrealty.blog\/2016\/10\/11\/sothebys-international-realty-global-website-integrates-new-technologies\/"},"modified":"2016-10-11T19:57:24","modified_gmt":"2016-10-11T23:57:24","slug":"sothebys-international-realty-global-website-integrates-new-technologies","status":"publish","type":"post","link":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/2016\/10\/11\/sothebys-international-realty-global-website-integrates-new-technologies\/","title":{"rendered":"Sotheby\u2019s International Realty Global Website Integrates New Technologies"},"content":{"rendered":"
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Sotheby\u2019s International Realty is breaking new ground in the real estate technology world as a forerunner in online 3D and virtual reality home tour integration.<\/p>\n

“Listing portals are known for\u00a0introducing innovative features to the online property-search experience before\u00a0their\u00a0old-guard\u00a0peers, but Sotheby\u2019s International Realty has\u00a0bucked the trend,” says Inman<\/em>, who reports on real estate news and trends.<\/p>\n

According to Inman, the Sotheby\u2019s real estate network beat the likes of Zillow and realtor.com to\u00a0hosting\u00a0immersive 3D home tours on its\u00a0listing pages to become one of the only other big-name\u00a0online property search operators to support the experience.<\/p>\n

This technology allows real estate consumers the opportunity to fully immerse themselves in homes listed by Sierra Sotheby\u2019s International Realty on a worldwide scale. The 3D tours will also feature a Virtual Reality Tour (VR) experience that can be viewed through a compatible device such as an Android phone or VR headset.<\/p>\n

The 3D and VR Tours are produced by strategically placing specialized cameras throughout a home to create a transformative way people view homes in Lake Tahoe, Truckee and around the globe online. The 3D tours are viewable on desktop, tablet or smartphone.<\/p>\n

\u201cDistance can present a challenge when looking to purchase a home in a second home resort market like Lake Tahoe,\u201d says Peter Strand, President of Sierra Sotheby\u2019s International Realty. \u201cVirtual reality provides a provocative solution for buyers from afar to preview and purchase homes without having to physically travel to view them, which is relevant to the domestic and international clientele we serve.\u201d<\/p>\n

\u201cIntroducing 3D and VR tours on sothebysrealty.com<\/a> is just another example of how we are keeping the Sotheby\u2019s International Realty brand on the cutting edge while creating an immersive experience for consumers,\u201d says John Passerini, global vice president, interactive marketing at Sotheby\u2019s International Realty Affiliates LLC.<\/p>\n

The sothebysrealty.com<\/a> site experienced 16 million user sessions in Q1-Q3 of 2016, a 60% increase year- over-year. Property detail pages on the brand site support Matterport, a past winner of the 2014 Realogy FWD innovation summit, and additional compatible 3D Tours.<\/p>\n

In coordination with this announcement, Sotheby’s International Realty is also a real estate launch partner for Matterport\u2019s CoreVR release\u2014 the largest collection of virtual reality content across multiple disciplines. With the adoption of CoreVR, Sotheby’s International Realty will be able to offer both a 3D and VR experience which sets them apart from competitors. Additionally, Sotheby’s International Realty property listings on Mansion Global, the digital luxury real estate destination from Dow Jones, will also be equipped with the 3D Tour feature.<\/p>\n

Click below for some examples of 3D Tour as shown on a current luxury property listing on the Sotheby\u2019s International Realty website.<\/strong><\/p>\n

674 Alpine View Drive<\/a>
\n916 Lakeshore Drive<\/a>
\n<\/a>992 Lunar Court<\/a>
\n<\/a>5009 California<\/a><\/p>\n

The Sotheby\u2019s International Realty network currently has more than 19,000 affiliated independent sales associates located in approximately 850 offices in 65 countries and territories worldwide. In addition to the referral opportunities and widened exposure generated from this source, the firm\u2019s brokers and clients will benefit from an association with the Sotheby\u2019s auction house and worldwide Sotheby\u2019s International Realty marketing programs. Each office is independently owned and operated.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

\"HorzKW\"<\/a><\/p>\n

775.832.4900
\n<\/strong>\u00a0SierraSothebysRealty.com<\/a><\/strong><\/p>\n

Nine\u00a0Lake Tahoe Real Estate Office Locations:
\nIncline Village | Northstar Village | South Lake Tahoe | Squaw Valley | Tahoe City Gallery | Tahoe Donner \u00a0| Downtown Truckee | Tahoe City Lakeside | Stateline\/Village at Heavenly<\/p>\n

Find us on\u00a0Facebook<\/a>\u00a0|\u00a0Linked In<\/a>\u00a0|\u00a0Twitter<\/a>\u00a0|\u00a0Pinterest<\/a>\u00a0|\u00a0Instagram<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sotheby\u2019s International Realty is breaking new ground in the real estate technology world as a forerunner in online 3D and virtual reality home tour integration. “Listing portals are known for\u00a0introducing innovative features to the online property-search experience before\u00a0their\u00a0old-guard\u00a0peers, but Sotheby\u2019s International Realty has\u00a0bucked the trend,” says Inman, who reports on real estate news and trends. […]<\/p>\n","protected":false},"author":248546753,"featured_media":1686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1369],"tags":[],"class_list":["post-211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tahoe-real-estate-news"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pfNAru-3p","jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-content\/uploads\/2016\/10\/sothebys-matterport-model.png","_links":{"self":[{"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/posts\/211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/users\/248546753"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/comments?post=211"}],"version-history":[{"count":0,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/posts\/211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/media\/1686"}],"wp:attachment":[{"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/media?parent=211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/categories?post=211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/tags?post=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}