{"id":253,"date":"2017-10-11T17:10:27","date_gmt":"2017-10-11T21:10:27","guid":{"rendered":"https:\/\/sierrasothebysrealty.blog\/2017\/10\/11\/sothebys-international-realty-brand-announces-exclusive-alliance-influential-japan-news-publication-nikkei\/"},"modified":"2017-10-11T17:10:27","modified_gmt":"2017-10-11T21:10:27","slug":"sothebys-international-realty-brand-announces-exclusive-alliance-influential-japan-news-publication-nikkei","status":"publish","type":"post","link":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/2017\/10\/11\/sothebys-international-realty-brand-announces-exclusive-alliance-influential-japan-news-publication-nikkei\/","title":{"rendered":"Sotheby&#8217;s International Realty Brand Announces Exclusive Alliance with Influential Japan News Publication, the Nikkei"},"content":{"rendered":"<p><span class=\"xn-location\">MADISON, N.J.<\/span>, Oct. 10,\u00a02017 \/PRNewswire\/ &#8212;\u00a0<a href=\"http:\/\/www.sir.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Sotheby&#8217;s International Realty Affiliates LLC<\/a>\u00a0has announced an exclusive alliance with the\u00a0<i>Nikkei<\/i>, the most influential news publication in\u00a0<span class=\"xn-location\">Japan<\/span>, through the end of 2017.\u00a0 The alliance enables the luxury residential real estate brand to generate Japanese buyer interest through the\u00a0<i>Nikkei<\/i>&#8216;s digital platform which reaches over 29 million monthly readers.\u00a0 The Sotheby&#8217;s International Realty\u00ae brand is the first real estate brand to present property listings outside of\u00a0<span class=\"xn-location\">Japan<\/span>\u00a0to readers of the\u00a0<i>Nikkei,\u00a0<\/i>giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.<\/p>\n<p>&#8220;The\u00a0<i>Nikkei<\/i>\u00a0is the most widely circulated daily business publication in the world<sup>v\u00a0<\/sup>and reaches an audience of highly-educated affluent Japanese consumers. A presence on the\u00a0<i>Nikkei<\/i>\u00a0furthers our strategy to showcase the most exciting properties in the world to an audience of highly-qualified real estate intenders. As the first real estate brand to promote properties outside of\u00a0<span class=\"xn-location\">Japan<\/span>\u00a0through the\u00a0<i>Nikkei<\/i>, we quickly realized what an amazing opportunity we had to support our substantial expansion in the\u00a0<span class=\"xn-location\">Asia Pacific<\/span>\u00a0region,&#8221; says\u00a0<span class=\"xn-person\">Kevin Thompson<\/span>, chief marketing officer, Sotheby&#8217;s International Realty Affiliates LLC.<\/p>\n<p>&#8220;The\u00a0<i>Sotheby&#8217;s International Realty<\/i>\u00a0brand is unrivaled in its reach to real estate intenders in the\u00a0<span class=\"xn-location\">Asia Pacific<\/span>\u00a0region.\u00a0 In addition to our alliance with the\u00a0<i>Nikkei<\/i>, the brand also has existing partnerships with Juwai, MyFun and WeChat, all of which offer unprecedented access to Asian consumers.\u00a0 The opportunities afforded to us with these key regional players is a testament to the strength and power of the\u00a0<i>Sotheby&#8217;s International Realty<\/i>brand,&#8221; explained Thompson.<\/p>\n<p><a href=\"https:\/\/www.sierrasothebysrealty.com\/blog\/wp-content\/uploads\/2017\/10\/Nekkei-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6414 aligncenter\" src=\"https:\/\/www.sierrasothebysrealty.com\/blog\/wp-content\/uploads\/2017\/10\/Nekkei-2.png\" alt=\"\" width=\"1381\" height=\"693\" \/><\/a><\/p>\n<p><b>Japanese Wealth<br \/>\n<\/b><span class=\"xn-location\">Japan<\/span>\u00a0has one of the largest and strongest economies in the world.<\/p>\n<ul type=\"disc\">\n<li>The yen appreciation moved\u00a0<span class=\"xn-location\">Japan<\/span>\u00a0back into second place in 2016 in the global rankings of aggregate wealth, only behind\u00a0<span class=\"xn-location\">the United States<\/span>.\u00a0<sup>i<\/sup><\/li>\n<li><span class=\"xn-location\">Japan<\/span>\u00a0recorded the largest rise in UHNW wealth of all the Asian countries, boosted by the strength of the safe-haven Japanese yen, which even appreciated against the dollar.<sup>ii\u00a0<\/sup><\/li>\n<\/ul>\n<p><b>Japanese Real Estate Buyers<\/b><\/p>\n<ul type=\"disc\">\n<li>93.5% of all property searches originating in\u00a0<span class=\"xn-location\">Japan<\/span>\u00a0are searching internationally<sup>iii<\/sup>.\u00a0 By being the first real estate brand to showcase properties from outside of\u00a0<span class=\"xn-location\">Japan<\/span>\u00a0to readers of the\u00a0<i>Nikkei<\/i>, the\u00a0<i>Sotheby&#8217;s International Realty<\/i>\u00a0brand is offering unprecedented access to a virtually untapped global market.<\/li>\n<li>Top three international cities consumers in\u00a0<span class=\"xn-location\">Japan<\/span>\u00a0are searching for:\u00a0<span class=\"xn-location\">New York<\/span>,\u00a0<span class=\"xn-location\">London<\/span>\u00a0and Malibu.<sup>iv<\/sup><\/li>\n<\/ul>\n<p><b>Details of the Alliance<br \/>\n<\/b>The\u00a0<i>Sotheby&#8217;s International Realty<\/i>\u00a0brand alliance with the\u00a0<i>Nikkei<\/i>includes the following components:<\/p>\n<ul type=\"disc\">\n<li>Property Search \u2013\u00a0<i>Sotheby&#8217;s International Realty<\/i>\u00a0property listings and high-definition videography will be translated and syndicated to a dedicated page on the\u00a0<i>Nikkei<\/i>\u00a0property listing site<\/li>\n<li>Native Advertising \u2013\u00a0<i>Sotheby&#8217;s International Realty<\/i>\u00a0will create custom branded editorial content that will be translated and promoted on the\u00a0<i>Nikkei\u00a0<\/i>property listing site<\/li>\n<li>Brand Advertising \u2013 the\u00a0<i>Sotheby&#8217;s International Realty<\/i>\u00a0brand will run banner ad units across the\u00a0<i>Nikkei<\/i>&#8216;s online edition (<span class=\"skimlinks-unlinked\">nikkei.com<\/span>) and property listing pages<\/li>\n<\/ul>\n<hr \/>\n<p>The\u00a0<i>Sotheby&#8217;s International Realty<\/i>\u00a0network currently has approximately 21,000 affiliated independent sales associates located in over 900 offices in 68 countries and territories worldwide.\u00a0 In 2016, the brand achieved a record global sales volume of\u00a0<span class=\"xn-money\">$95 billion USD<\/span>.\u00a0\u00a0<i>Sotheby&#8217;s International Realty<\/i>\u00a0listings are marketed on the\u00a0<a href=\"http:\/\/www.sothebysrealty.com\/en\/home.aspx\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">sothebysrealty.com<\/a>\u00a0global website.\u00a0 In addition to the referral opportunities and widened exposure generated from this source, the brand&#8217;s brokers and clients benefit from an association with the Sotheby&#8217;s auction house and worldwide\u00a0<i>Sotheby&#8217;s International Realty<\/i>\u00a0marketing programs.\u00a0 Each office is independently owned and operated.<\/p>\n<p><b>About Sotheby&#8217;s International Realty Affiliates LLC<br \/>\n<\/b>Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the\u00a0<i>Sotheby&#8217;s International Realty\u00a0<\/i>network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby&#8217;s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In\u00a0<span class=\"xn-chron\">February 2004<\/span>, Realogy entered into a long-term strategic alliance with Sotheby&#8217;s, the operator of the auction house. The agreement provided for the licensing of the\u00a0<i>Sotheby&#8217;s International Realty\u00a0<\/i>name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby&#8217;s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby&#8217;s auction house, established in 1744. For more information, visit\u00a0<a href=\"http:\/\/www.sothebysrealty.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">www.sothebysrealty.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.sierrasothebysrealty.com\/eng\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4338 aligncenter\" src=\"https:\/\/www.sierrasothebysrealty.com\/blog\/wp-content\/uploads\/2015\/02\/Sierra_HorzBW-300x58.jpg\" alt=\"HorzKW\" width=\"300\" height=\"58\" data-pin-nopin=\"true\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>775.832.4900<br \/>\n<\/strong>\u00a0<strong><a href=\"http:\/\/www.sierrasothebysrealty.com\/eng\">SierraSothebysRealty.com<\/a><\/strong><\/p>\n<p style=\"text-align: center;\">Nine\u00a0Lake Tahoe Real Estate Office Locations:<br \/>\nIncline Village | Northstar Village | South Lake Tahoe | Squaw Valley | Tahoe City Gallery | Tahoe Donner \u00a0| Downtown Truckee | Tahoe City Lakeside | Stateline\/Village at Heavenly |\u00a0<strong>RENO&#8217;s SUMMIT MALL &#8211; COMING SOON!<\/strong><\/p>\n<p style=\"text-align: center;\">Find us on\u00a0<a href=\"https:\/\/www.facebook.com\/SierraSIR?ref=bookmarks\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/2954371?trk=tyah&amp;trkInfo=tarId%3A1409681037106%2Ctas%3Asierra%20sotheby%27s%2Cidx%3A1-1-1\" target=\"_blank\" rel=\"noopener noreferrer\">Linked In<\/a>\u00a0|\u00a0<a href=\"https:\/\/twitter.com\/SierraSIR\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.pinterest.com\/SierraSIR\/\">Pinterest<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/explore\/locations\/328133164\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MADISON, N.J., Oct. 10,\u00a02017 \/PRNewswire\/ &#8212;\u00a0Sotheby&#8217;s International Realty Affiliates LLC\u00a0has announced an exclusive alliance with the\u00a0Nikkei, the most influential news publication in\u00a0Japan, through the end of 2017.\u00a0 The alliance enables the luxury residential real estate brand to generate Japanese buyer interest through the\u00a0Nikkei&#8216;s digital platform which reaches over 29 million monthly readers.\u00a0 The Sotheby&#8217;s International [&hellip;]<\/p>\n","protected":false},"author":248546753,"featured_media":1837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1369],"tags":[],"class_list":["post-253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tahoe-real-estate-news"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pfNAru-45","jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-content\/uploads\/2017\/10\/Nekkei.jpg","_links":{"self":[{"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/posts\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/users\/248546753"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":0,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/media\/1837"}],"wp:attachment":[{"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}