{"id":626,"date":"2012-08-23T21:55:03","date_gmt":"2012-08-24T01:55:03","guid":{"rendered":"https:\/\/sierrasothebysrealty.blog\/2012\/08\/23\/sothebys-international-realty-brand-introduces-luxury-website-for-farm-ranch-market-segment-representing-over-6-billion-of-property-listings-worldwide\/"},"modified":"2012-08-23T21:55:03","modified_gmt":"2012-08-24T01:55:03","slug":"sothebys-international-realty-brand-introduces-luxury-website-for-farm-ranch-market-segment-representing-over-6-billion-of-property-listings-worldwide","status":"publish","type":"post","link":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/2012\/08\/23\/sothebys-international-realty-brand-introduces-luxury-website-for-farm-ranch-market-segment-representing-over-6-billion-of-property-listings-worldwide\/","title":{"rendered":"Sotheby\u2019s International Realty Brand Introduces Luxury Website for Farm & Ranch Market Segment Representing Over $6 Billion of Property Listings Worldwide"},"content":{"rendered":"

Sierra <\/em>Sotheby\u2019s International Realty<\/a>\u00a0<\/em>today announced the Sotheby\u2019s International Realty\u00ae<\/sup> brand\u2019s launch of the first of a planned series of branded websites for specialty markets. The brand\u2019s initial specialty market site focuses on the luxury Farm & Ranch<\/a> market segment, of which the Sotheby\u2019s International Realty\u00ae<\/sup> network currently represents over $6 billion of property listings worldwide.<\/p>\n

\"\"<\/p>\n

The specialized website, which can be found at farmandranchSIR.com<\/a>, matches the look and feel of the brand\u2019s website, sothebysrealty.com<\/a>, and provides detailed Farm & Ranch lifestyle and listing information and resources. The brand plans to launch additional websites showcasing other specialty markets, beginning with those currently featured on sothebysrealty.com<\/a>, such as Golf and Skiing.<\/p>\n

The Farm & Ranch specialty market website enables buyers and sellers to search for the finest rural and recreational properties and the sales professionals who represent them in the following segments: ranches, farms and equestrian properties, land, fishing and hunting properties, timberlands and investment acreage.<\/p>\n

\u201cThe access and quality insight we are providing into this important lifestyle and market segment worldwide is unique in the high-end real estate market,\u201d said Wendy Purvey, chief marketing officer, Sotheby\u2019s International Realty Affiliates LLC.\u00a0 \u201cNow discriminating consumers looking for valuable resources and comprehensive information from around the world have one source for everything they need.\u00a0 From the finest trophy ranches of the Rocky Mountains, Pacific coast and Texas and legendary horse farms stretching from Vermont to Virginia to Florida, to the haciendas and estancias throughout Central and South America, storied recreational and cultural retreats in Western and Southern Europe and hunting and fishing lodges and stations in South Africa and New Zealand, our portfolio of property listings in the Farm & Ranch segment currently exceeds $6 billion.\u201d<\/p>\n

\u201cWith the launch of this specialty website, Sotheby\u2019s International Realty\u00ae <\/sup>has created a single resource for luxury farm and ranch buyers worldwide,\u201d said Jeff Hamilton of Sierra Sotheby\u2019s International Realty. \u201cThey have streamlined the research process for investors and individuals, saving them valuable time in their search for the perfect home. Sierra <\/em>Sotheby\u2019s International Realty clients with homes that cater to these lifestyles will enjoy this added avenue of exposure. No other real estate company can bring together this level of comprehensive detail on a global basis.\u201d<\/p>\n

The Sotheby\u2019s International Realty\u00ae <\/sup>network currently has more than 12,100 sales associates located in approximately 620 offices in 45 countries and territories worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sierra Sotheby\u2019s International Realty\u00a0today announced the Sotheby\u2019s International Realty\u00ae brand\u2019s launch of the first of a planned series of branded websites for specialty markets. The brand\u2019s initial specialty market site focuses on the luxury Farm & Ranch market segment, of which the Sotheby\u2019s International Realty\u00ae network currently represents over $6 billion of property listings worldwide. […]<\/p>\n","protected":false},"author":248546753,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1366],"tags":[1501,1584,1596,1613,1829,1835,1848,1849],"class_list":["post-626","post","type-post","status-publish","format-standard","hentry","category-newsletter","tag-farm-and-ranch-tahoe","tag-lake-tahoe-farm-land","tag-lake-tahoe-land","tag-lake-tahoe-ranch-for-sale","tag-tahoe-agriculture","tag-tahoe-farm-land","tag-tahoe-ranch","tag-tahoe-ranches"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pfNAru-a6","jetpack-related-posts":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/posts\/626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/users\/248546753"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/comments?post=626"}],"version-history":[{"count":0,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/posts\/626\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/media?parent=626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/categories?post=626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/sierrasir\/blog\/wp-json\/wp\/v2\/tags?post=626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}