{"id":2771,"date":"2020-07-14T12:53:37","date_gmt":"2020-07-14T16:53:37","guid":{"rendered":"https:\/\/www.steamboatsir.com\/blog\/?p=2771"},"modified":"2020-07-14T12:53:37","modified_gmt":"2020-07-14T16:53:37","slug":"introducing-the-new-sothebysrealty-com","status":"publish","type":"post","link":"https:\/\/www.sothebysrealty.com\/steamboatsir\/blog\/2020\/07\/14\/introducing-the-new-sothebysrealty-com\/","title":{"rendered":"INTRODUCING THE NEW SOTHEBYSREALTY.COM"},"content":{"rendered":"

Sotheby\u2019s International Realty is pleased to announce the launch of the new\u00a0sothebysrealty.com<\/a>. The revamped website exemplifies the brand\u2019s continued commitment to innovation and reinforces its position as the leader of global luxury real estate. With more than 60% of website traffic coming from outside the U.S., the new sothebysrealty.com features human translations in more than 15 languages and nearly 60 currency conversions to continue serving the brand\u2019s growing international clientele and fuel referrals worldwide.<\/p>\n

\u201cWith an international presence in 72 countries and territories around the world, Sotheby\u2019s International Realty is the preeminent global luxury real estate brand,\u201d said Brad Nelson, chief marketing officer for Sotheby\u2019s International Realty. \u201cThe new sothebysrealty.com reflects the brand\u2019s international identity and provides our sales associates the best platform to promote their listings and themselves on a global scale.\u201d<\/p>\n

The evolution of the website delivers an amplified experience that stays true to the Sotheby\u2019s International Realty\u00ae brand\u2019s commitment to rich, high-quality content. The launch of sothebysrealty.com is being done in collaboration with global experience design agency, Huge, which has previously worked on campaigns with leading brands such as Four Seasons and Google.<\/p>\n

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\u201cThe approach to real estate search today can often rob joy for the sake of convenience. Users are either working harder through overwhelming content to find their ideal property or missing out on the little details that make you fall in love with a home,\u201d said Jon Judah, group vice president, strategy of Huge. \u201cAt Huge, we\u2019ve always been about making things users love, so we were inspired by the\u00a0Sotheby\u2019s International Realty<\/em>\u00a0brand\u2019s vision of translating their immersive approach into a modern brand experience for selective clients of all backgrounds. They\u2019ve always seen a premium experience as much more than just price and we\u2019re excited to bring that idea into this initial phase of their digital initiatives.\u201d<\/p>\n

With nearly 70% of traffic coming from mobile users, the website was designed with a mobile-first approach to emphasize the method in which today\u2019s clients are now buying and selling homes. To directly connect agents and potential clients, mobile users will have the opportunity to text an agent directly from an agent\u2019s profile or listing page, enabling them to forego the generic industry approach and communicate with agents in the same manner they communicate in their personal lives.<\/p>\n

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From a design perspective, homes featured on sothebysrealty.com will be presented to consumers as engaging editorial-style, Instagrammable content to mirror consumers\u2019 desire for rich, high-quality content and reinforcing the brand\u2019s efforts in making high-resolution photography a standard for property presentations and listing pages.<\/p>\n

\u201cAt the heart of the\u00a0Sotheby\u2019s International Realty<\/em>\u00a0brand is a commitment to quality and service,\u201d said John Passerini, global vice president of interactive marketing. \u201cWe pioneered high-resolution, quality-controlled photography 10 years ago, 3D virtual reality four years ago, and the launch of this new website is a next step in our commitment to those values. Consumers are seeking visual and social media-worthy content, and our fully responsive mobile website reflects this behavior enabling us to market extraordinary properties around the world.\u201d<\/p>\n

To foster the client-agent relationship, sothebysrealty.com now makes it easy for a buyer or seller to discover the best local agent for them by virtually bringing agent profile pages to life and cultivating connection through direct communication. The website\u2019s enhanced profile pages enable agents to present their personalities, current listings, and sales successes, allowing consumers to determine which trusted advisor is right for their buying or selling needs. Properties are also easily accessible using visual experiences such as high-definition video and photography, virtual reality and staging, and shop-the-room functionality \u2013 a feature exclusive to the Sotheby\u2019s International Realty<\/em>\u00a0brand.<\/p>\n

To experience the new website and learn more about Sotheby\u2019s International Realty, click\u00a0here<\/a>.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Sotheby\u2019s International Realty is pleased to announce the launch of the new\u00a0sothebysrealty.com. The revamped website exemplifies the brand\u2019s continued commitment to innovation and reinforces its position as the leader of global luxury real estate. With more than 60% of website traffic coming from outside the U.S., the new sothebysrealty.com features human translations in more than […]<\/p>\n","protected":false},"author":64295786,"featured_media":2818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1383],"tags":[],"class_list":["post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-steamboat-sothebys-news"],"jetpack_publicize_connections":[],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pfNAsR-IH","jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/www.sothebysrealty.com\/steamboatsir\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-25-at-12.47.46-PM-768x767-1.jpg","_links":{"self":[{"href":"https:\/\/www.sothebysrealty.com\/steamboatsir\/blog\/wp-json\/wp\/v2\/posts\/2771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sothebysrealty.com\/steamboatsir\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sothebysrealty.com\/steamboatsir\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/steamboatsir\/blog\/wp-json\/wp\/v2\/users\/64295786"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/steamboatsir\/blog\/wp-json\/wp\/v2\/comments?post=2771"}],"version-history":[{"count":0,"href":"https:\/\/www.sothebysrealty.com\/steamboatsir\/blog\/wp-json\/wp\/v2\/posts\/2771\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/steamboatsir\/blog\/wp-json\/wp\/v2\/media\/2818"}],"wp:attachment":[{"href":"https:\/\/www.sothebysrealty.com\/steamboatsir\/blog\/wp-json\/wp\/v2\/media?parent=2771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/steamboatsir\/blog\/wp-json\/wp\/v2\/categories?post=2771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sothebysrealty.com\/steamboatsir\/blog\/wp-json\/wp\/v2\/tags?post=2771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}