Local Expertise. Global Connections.
Jon Plum is a native Texan and moved to West Austin in 1988. He graduated from the University of Texas at Austin with a Bachelor of Science, Botany degree. From 1992 through 2000 Jon served in rising roles in three Austin businesses: Gardens, an upscale retailer and landscape architecture firm; TravelFest, a travel superstore; and Scarbroughs, an early Austin retail leader now specializing in real estate and investments. From 2000 through 2006, Mr. Plum served as Vice President and day-to-day manager of Plum & Associates, an institutional brokerage firm. In 2007, Jon began to work with emerging enterprises and established businesses, both as a strategic employee and consultant. As Principal of Austin Direct Financial, Jon has served dozens of enterprises with financial and real estate services in industries including food, education, retail, technology and financial services. Jon specializes in Central Austin, West Austin and Westlake, but serves customers all over Central Texas. Clients enjoy Jon's positive, patient, customer-focused approach.